Our Mission

The Symbolism of the Beaver: The Master Builder

In the natural world, the beaver is renowned as ‘ Nature's Engineer', and the symbols of persistence. It reflects the brand's dedication to the 'architecture' of a nail, mostly handcrafted, and meticulously designed.

It also evokes the image of the ' London Girl' aesthetic, and infinite confidence.

We believe that stunning nails shouldn't be a luxury, but a simple daily ritual that brings a touch of joy, self care, and confidence to every girl's life, signaling that these aren't just ' plastic nails', but a premium, reusable fashion accessory.